Cadillac is Back

When General Motors officially reports its May 2013 U.S. sales results, it will be none other than the 110-year-old Cadillac brand that will be the star of the show — with a 40 percent sales increase in May 2013 (vs. May 2012), and a 38 percent increase year-to-date (year-over-year for 2013).

“Cadillac is back.” said Bob Ferguson, vice president, Global Cadillac. “Our growth is product-driven, new luxury vehicles with dramatic design and performance drawing new customers to showrooms.”

The brand’s May 2013 sales results will mark the 12th consecutive month of sales growth at Cadillac in the U.S., and the year-to-date increase of 38 percent will be the brand’s largest since 1976.

“Cadillac is growing faster than it has in almost 40 years, the pickup rebound is in full swing and we’re seeing strong retail demand for our crossovers” said Kurt McNeil, vice president of U.S. sales operations. “These are all powerful signs that the gradual recovery in the economy is becoming more broad-based. That’s great news for the auto industry and General Motors.”

Stars of the May sales report will include the ATS — the 2013 North American Car of the Year — which is enjoying a 70 percent conquest rate of buyers choosing their first Cadillac, along with the XTS (best retail sales month) and Escalade (best May sales since 2008). Overall, sales of Cadillac’s sedan portfolio is up 122 percent so far in 2013 — and we have no reason to believe that the all-new 2014 CTS, ATS-V, ATS Coupe, LTS sedan, as well as other new vehicles won’t drive the brand’s global growth well into the future.

Courtesy: GM Authority